The course is designed for pharmaceutical industry professionals, hospital leaders, and patients involved in patient engagement, clinical trial recruitment, patient education, and patient-centric care delivery. Participants will learn how AI and digital technologies can be strategically leveraged to improve patient engagement, education, and support while addressing key challenges such as diverse patient populations, trust and privacy concerns, engagement and retention, access and equity, and regulatory compliance. The course covers personalized patient engagement strategies, AI-driven insights for patient-centric care delivery, ethical AI implementation, and regulatory compliance. The course will allow participants to share experiences, challenges, and solutions for implementing AI in patient engagement and education. By the end of the course, participants will be equipped with the knowledge and skills necessary to effectively leverage AI in their patient-centric initiatives, ultimately improving patient outcomes and experiences in the pharmaceutical industry and healthcare sector while navigating ethical and regulatory considerations.
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- Evidence of Innovative Uses of Technology for Patient Engagement and Patient Education - Speaker: Yuri Quintana, PhD, Chief, Division of Clinical Informatics, Beth Israel Deaconess Medical Center; Assistant Professor of Medicine, Harvard Medical School; Senior Scientist, Homewood Research Institute
- FHIRedApp: a LEAP in health information technology for promoting patient access to their medical information - Speaker: Dr. Anjum Khurshid, MD, PhD, Chief Data Scientist, Sentinel Operations Center; Member of the Faculty, Harvard Medical School
- Vitalera: Advancing Patient Care with Integrated Data and Predictive Analytics - Speakers: Nuria Pastor Hernández, MSc, CEO and Co-Founder, Vitalera
- Gamification informed by behavioral economic theory to increase physical activity in patients with or at risk for cardiovascular events: Lessons from the BE ACTIVE randomized controlled trial - Speaker: Alexander Fanaroff, MD, MHS, Assistant Professor of Medicine, Division of Cardiology, University of Pennsylvania
- Gamification in Healthcare - Oscar García-Pañella, PhD, Gamification Director, Cookie Box; Academic Director, ENTI, The Videogame School, University of Barcelona
- The Impending Use of Ambient Clinic Visit Recording: AI Applications, Ethics, and the Importance of Patient Partners - Speaker: Paul Barr, PhD, Associate Professor, Dartmouth Institute for Health Policy and Clinical Practice, Geisel School of Medicine, Dartmouth College
- Google Case Studies on Navigating the Digital Health Landscape: A Journey with AI and GenAI -Speaker: Kiran Dattani, MBA, MPH, Architecture & Cloud Enablement Specialist, Google Cloud Healthcare and Life Sciences
- How can I successfully integrate artificial intelligence into existing workflows? - Speakers: Alex Jadad, MD DPhil LLD FCAHS, Founder, Centre for Digital Therapeutics; Research Professor (Adjunct), Keck Medical School, University of Southern California; Principal, Vivenxia Healthcare Consulting and Tamen Jadad-Garcia: Partner, Vivenxia Healthcare Consulting; Growth Strategist, Good Energy
- Navigating the Tradeoffs in AI Healthcare Governance: A Constraint-Based Framework - Speakers: Leon Rozenblit, JD, PhD, Executive Director, Q.E.D. Institute; Collaborating Scientist, Division of Clinical Informatics, Beth Israel Deaconess Medical Center; Lecturer in the Practice of Management, Yale School of Management.
- Brainstorming Exercise for how to improve Patient Engagement in the Patient Journey for Chronic Disease - Facilitators: Alex Jadad, Tamen Jadad-Garcia, Leon Rozenblit, Amanda Joseph
- Alex Jadad, MD DPhil LLD FCAHS, Founder, Centre for Digital Therapeutics, Toronto, Canada; Research Professor (Adjunct), Keck Medical School, University of Southern California; Principal, Vivenxia Healthcare Consulting, Tamen Jadad-Garcia: Partner, Vivenxia Healthcare Consulting; Growth Strategist, Good Energy, Leon Rozenblit, JD, PhD, Executive Director, Q.E.D. Institute; Collaborating Scientist, Division of Clinical Informatics, Beth Israel Deaconess Medical Center; Lecturer in the Practice of Management, Yale School of Management., Amanda L. Joseph BCom, MSc, PhD Candidate, Health Informatics; Director, Majestic Global Consulting Inc.
