Keynote 2: Making Trust So Strong It Goes Unnoticed

Dr. Alex Jadad, MD DPhil LLD FCAHS, Founder, Centre for Digital Therapeutics; Research Professor (Adjunct), Keck Medical School, University of Southern California; Principal, Vivenxia Healthcare

This session will examine the essential—and yet often overlooked role—of trust in harnessing emerging technologies for patient engagement. Recognizing a sharp decline in trust, at all levels, participants will learn about the meaning of trust, the types of trust and its determinants, and the latest data on how much healthcare professionals, academics, corporate leaders and government agencies are trusted. Participants will also gain insights from large-scale efforts to reconstruct and fortify trust successfully, and to align the incentives and actions of healthcare providers, patients, academia, corporations and the government to achieve groundbreaking outcomes. At the end of the session, participants will be emboldened to imagine, design, develop, implement and scale up audacious solutions that harness the power of trust as the bedrock for advancing patient-centric healthcare in the era of AI.